Fri.
July 10
3pm-5pm Join Dan Douglas at
Kennies Market
Charity Cookbook Event
520 W. King St. Littlestown, PA
Sat.
July 18
11am-1pm Join Paesan at
Laugermans Harley Davidson
100 Arsenal Rd. York, PA
Thurs.
July 23
6am-9am HOMETOWN TOUR
Join Kim & Scott at
Dunkin Donuts
3167 Cape Horn Rd. Red Lion, PA
**Fri.
July 24
3pm-5pm Join Scott at
Back to Basics Western Wear
735 Harrisburg Pike (Rt. 15) Dillsburg, PA
Sat.
July 25
9am-11am Join Dan Douglas at
Endurance Automotive
15180 Barrens Rd. North Stewartstown, PA
Thurs.
July 30
6am-9am HOMETOWN TOUR
Join Kim & Scott at
New Oxford Coffee Co. & Visitors Center
16 Center Square New Oxford, PA
**Sat.
August 1
9:30am-11:30am Join Paesan
Bowhunters Superstore
1045 Zeigler Rd. Wellsville , PA
**Sat.
August 1
1pm-3pm Join Paesan
Happy Ramblers Motorcycle Club
4340 Hanover Rd., Hanover PA
Thurs.
August 13
6am-9am HOMETOWN TOUR
Join Kim & Scott at
Bob Evans Restaurant, Hanover, PA
Thurs.
August 20
12pm-2pm HOMETOWN TOUR
Join Kim & Scott at
Hanover Railside Diner
241 N. Railside Street Hanover, PA
Thurs.
August 27
6am-9am HOMETOWN TOUR
Join Kim & Scott at
Kyle's Kitchen
412 Abbottstown Street East Berlin, PA
Thurs.
August 27
12pm-2pm Join Paesan at
Dean's Auto Plaza
6851 York Rd. Hanover, PA
Sat.
Sept. 19
11am-1pm Join Dan Douglas at
Stambaugh Plumbing & Heating
363 N. Main St. York New Salem, PA
**- Devon will be at these
* Also on July 18th is Country Day @ The York Revolution! Steve Holy will be performing after the game. Game time is 12:00. Stop out to see some great baseball along with a great concert after the game!
Friday, July 10, 2009
Tuesday, June 16, 2009
More Than 235 Million Listen to Radio Every Week
Arbitron Report Reveals a Growing Audience
Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADAR® 101 National Radio Listening Report which will be released June 22.
Since the December 2007 RADAR 95 report, the RADAR national Radio listening estimates and network Radio audience reports have been based on PPMTM respondents from within commercialized PPM markets and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to Radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone.
As additional Radio markets transition to electronic measurement, total Radio reach is revealed to be larger than in previous surveys. Listening to RADAR Network Affiliate stations has also risen year over year. Over the course of a typical week, more than 213 million persons age 12 and older tune to the more than 7,700 RADAR Network Affiliated stations, up from 210 million listeners one year ago in RADAR 97.
Radio has strength and stability
Radio reaches 92 percent of persons 12+ each week, despite the adoption of MP3 players and the growth of Internet-only stations. Even 89 percent of the youngest Radio audience, teens ages 12-17 who are most accustomed to using new technologies and forms of media, continue to tune in each week. Network Radio also reaches nearly 85 percent of the ad elusive and media multi-taskers Adults 18-34 category.
Radio has universal appeal
The diversity of formats in Radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic persons.
· Ninety-two percent of Black Non-Hispanic persons and 93 percent of Hispanic persons, age 12 and older, tune in to Radio over the course of a week.
· Radio reaches about 93 percent of both Black Non-Hispanics and Hispanics age 18-49 over the course of a week.
Radio reaches the educated and affluent
Radio reaches more than 94 percent of college graduates ages 25-54. Ninety-five percent of adults 25-54 with a college degree and an annual income of $50,000 or more tune in to Radio over the course of a week.
Network affiliated stations reach nearly 86 percent of college graduates ages 18-49 with a household income of $75,000 or more. All Radio stations reach close to 94 percent of this age group.
(Source: Arbitron Inc., 06/15/09)
Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the RADAR® 101 National Radio Listening Report which will be released June 22.
Since the December 2007 RADAR 95 report, the RADAR national Radio listening estimates and network Radio audience reports have been based on PPMTM respondents from within commercialized PPM markets and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to Radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone.
As additional Radio markets transition to electronic measurement, total Radio reach is revealed to be larger than in previous surveys. Listening to RADAR Network Affiliate stations has also risen year over year. Over the course of a typical week, more than 213 million persons age 12 and older tune to the more than 7,700 RADAR Network Affiliated stations, up from 210 million listeners one year ago in RADAR 97.
Radio has strength and stability
Radio reaches 92 percent of persons 12+ each week, despite the adoption of MP3 players and the growth of Internet-only stations. Even 89 percent of the youngest Radio audience, teens ages 12-17 who are most accustomed to using new technologies and forms of media, continue to tune in each week. Network Radio also reaches nearly 85 percent of the ad elusive and media multi-taskers Adults 18-34 category.
Radio has universal appeal
The diversity of formats in Radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic persons.
· Ninety-two percent of Black Non-Hispanic persons and 93 percent of Hispanic persons, age 12 and older, tune in to Radio over the course of a week.
· Radio reaches about 93 percent of both Black Non-Hispanics and Hispanics age 18-49 over the course of a week.
Radio reaches the educated and affluent
Radio reaches more than 94 percent of college graduates ages 25-54. Ninety-five percent of adults 25-54 with a college degree and an annual income of $50,000 or more tune in to Radio over the course of a week.
Network affiliated stations reach nearly 86 percent of college graduates ages 18-49 with a household income of $75,000 or more. All Radio stations reach close to 94 percent of this age group.
(Source: Arbitron Inc., 06/15/09)
Thursday, May 28, 2009
Survey Indicates That Reducing Advertising in a Recession is a Mistake
Sorry, it has been a while! Here is some interesting information!
More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.
At the same time, a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
The research study, "Advertising's Impact in a Soft Economy," which was undertaken to determine whether stopping advertising during the recession could harm a business, takes an in-depth look at specific consumer perceptions regarding firms that continue to advertise in the current economy, as well as those that do not.
Not advertising can harm brand
Advertising appears to play a key role in consumers' view of how a business is doing, the study found. By not advertising, businesses may be sending a warning signal to current and potential customers, Ad-ology said.
For example, when consumers no longer see/hear advertising from an auto dealership during a down economy, 50 percent say they view the dealership as "struggling." In addition, 19 percent feel these dealers are "less willing to deal," and only 7 percent believe they "must be doing well."
On the other hand, when a dealership advertises during tough times, 34 percent believe the dealership to be committed to doing business.
Consumer perception is similar for stores and banks. When advertising ceases among the following businesses, consumers:
* View their bank as struggling (48 percent)
* Believe their bank may not be in business much longer (12 percent)
* View their favorite store as struggling (56 percent)
* Believe their favorite store may not be in business much longer (15 percent)
However, when the following businesses continue to advertise frequently, consumers:
* Believe their bank is committed to doing business (43 percent)
* View their bank as being competitive (30 percent)
* Believe their favorite store is committed to doing business (47 percent)
* View their favorite store as being competitive (30 percent)
"It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand," said C. Lee Smith, president and CEO of Ad-ology Research. "Advertising not only assures consumers of a business' reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value."
(Source: Marketing Charts, 05/25/09)
More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.
At the same time, a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
The research study, "Advertising's Impact in a Soft Economy," which was undertaken to determine whether stopping advertising during the recession could harm a business, takes an in-depth look at specific consumer perceptions regarding firms that continue to advertise in the current economy, as well as those that do not.
Not advertising can harm brand
Advertising appears to play a key role in consumers' view of how a business is doing, the study found. By not advertising, businesses may be sending a warning signal to current and potential customers, Ad-ology said.
For example, when consumers no longer see/hear advertising from an auto dealership during a down economy, 50 percent say they view the dealership as "struggling." In addition, 19 percent feel these dealers are "less willing to deal," and only 7 percent believe they "must be doing well."
On the other hand, when a dealership advertises during tough times, 34 percent believe the dealership to be committed to doing business.
Consumer perception is similar for stores and banks. When advertising ceases among the following businesses, consumers:
* View their bank as struggling (48 percent)
* Believe their bank may not be in business much longer (12 percent)
* View their favorite store as struggling (56 percent)
* Believe their favorite store may not be in business much longer (15 percent)
However, when the following businesses continue to advertise frequently, consumers:
* Believe their bank is committed to doing business (43 percent)
* View their bank as being competitive (30 percent)
* Believe their favorite store is committed to doing business (47 percent)
* View their favorite store as being competitive (30 percent)
"It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand," said C. Lee Smith, president and CEO of Ad-ology Research. "Advertising not only assures consumers of a business' reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value."
(Source: Marketing Charts, 05/25/09)
Friday, May 1, 2009
Interactive Advertising Expected to Explode
While U.S. retailers' online sales rose 11 percent on average compared to the same period a year ago, Citi Investment Research projects that US retail e-commerce sales will grow 4.4 percent in 2009 to $141 billion -- and jump to 16.5 percent growth in 2010. Video advertising is predicted to generate $1 billion by 2011, and according to Forrester Research, overall Interactive advertising is heading for growth over the next seven years.
Market Vox says that Forrester predicts interactive online advertising, display, email, mobile, search, and social media, will experience a 17 percent compound annual growth rate, totaling almost $55 billion in spending over the next seven years.
Five key online advertising channels will see the following upswing:
* Social media -- 34 percent
* Mobile -- 27 percent
* Display -- 17 percent
* Search -- 15 percent
* Email -- 11 percent
(Source: Adotas, 04/28/09. The complete story can be found here.)
While U.S. retailers' online sales rose 11 percent on average compared to the same period a year ago, Citi Investment Research projects that US retail e-commerce sales will grow 4.4 percent in 2009 to $141 billion -- and jump to 16.5 percent growth in 2010. Video advertising is predicted to generate $1 billion by 2011, and according to Forrester Research, overall Interactive advertising is heading for growth over the next seven years.
Market Vox says that Forrester predicts interactive online advertising, display, email, mobile, search, and social media, will experience a 17 percent compound annual growth rate, totaling almost $55 billion in spending over the next seven years.
Five key online advertising channels will see the following upswing:
* Social media -- 34 percent
* Mobile -- 27 percent
* Display -- 17 percent
* Search -- 15 percent
* Email -- 11 percent
(Source: Adotas, 04/28/09. The complete story can be found here.)
Engage Gen YHow to Get Their AttentionGen Y isn't that much different than Gen X or even baby boomers. Standing 80 million strong, Gen Y is looking to be just as successful, but in half the time. It is struggling in this economy and trying to find ways to stay afloat, despite layoffs.It is the most-connected generation by far, using text messages more than actual phone calls and instant messaging over talking to you in person. When communicating with anyone, it's really important that you understand the receiver's preference. Understanding the tools that Gen Yers use to communicate with each other is the key for forming those relationships and tapping their networks.Gen Y was groomed from birth with technology, and its members seek to get a lot of satisfaction from work. They aren't interested in just a day job; they want meaning in their lives. Talking the Gen Y lingo might help you connect with them, but what they really care about is attention and respect. Most Gen Yers are needy and require a lot of mentorship from older generations. With short attention spans, you better be able to send more messages to them in 140 characters or less (think Twitter) and it better be eye-catching and compelling.Here are some tips to engage members of Gen Y:• Listen to them carefully and analyze their behavior.• Ask them how they want to be contacted before sending out a mass mailing or poking them on Facebook.• Be creative with your marketing because that's the only way you will attract them to your product or company.• Reward them with incentives and they'll come knocking on your door because they were raised to feel special by their parents.• Develop content they can share because they are already active online and have their own channels of distribution.• Recruit them to help you with your marketing to other Gen Yers.Companies and marketers that can understand this generation will see enormous opportunities now and in the future. Gen Y is bound to take over the entire workforce, so your best bet is to learn how it operates, tap its expertise and station yourself where it is already "hanging out."Use your best judgment when reaching out to them because any mishaps will result in a negative spiral of bad press online. You cannot avoid Gen Yers because they are everywhere and changing our business world. The smartest thing you can do is engage them honestly, transparently and authentically.(Source: Media Post, 04/10/09. Article by Dan Schawbel, personal branding expert for Gen-Y. For the complete article, click here.)
Thursday, April 30, 2009
I am now a networking King!
I am now on Facebook! Yes, something that I said I would never do, I have done. My wife, who is also featured in most of the photos helped me to set up my profile. Make sure you friend request me!
Jay Leno last night had Zac Brown Band on his show. They performed "Whatever it is" one of their incredible singles of their cd, Foundation. This is an incredible up and coming group. Their first huge hit "Chicken Fried" followed by "Whatever it is" and hopefully their next single will be "Toes". This is a great cd for sitting on your deck, around your pool or at the beach and just listening to good music, drinking some beverages and relaxing!
Jay Leno last night had Zac Brown Band on his show. They performed "Whatever it is" one of their incredible singles of their cd, Foundation. This is an incredible up and coming group. Their first huge hit "Chicken Fried" followed by "Whatever it is" and hopefully their next single will be "Toes". This is a great cd for sitting on your deck, around your pool or at the beach and just listening to good music, drinking some beverages and relaxing!
Wednesday, April 29, 2009
#1 Radio Station in York/Adams
Great Country 107.7 WGTY is the #1 rated radio station in York and Adams counties! Make sure you turn you knob to 107.7!
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